Anedot is like Apple, with an easy user interface that is simple to use and does not take me long to do things. Efficiency is important when you have a lot on your plate, so I would definitely recommend Anedot.
About Reformed Theological Seminary
Reformed Theological Seminary (RTS) is a Reformed seminary founded in 1966 to serve the church by preparing its leaders through graduate theological education based upon the authority of the inerrant Word of God and committed to the Reformed faith.
RTS has eight campuses from New York City to Washington, D.C., Charlotte, Atlanta, Jackson, Orlando, Dallas, and Houston, along with extension sites in Nashville and Chicago and global education options.
RTS offers degree programs such as the Master of Divinity, several Master of Arts degrees in biblical and theological studies, counseling, and religion, as well as degrees like the Doctor of Ministry and Master of Theology.
The challenge: Grow online recurring giving across 8 campuses
RTS has a long‑time donor base that is comfortable writing checks, but the team wanted to increase the share of giving that happens online and to grow its base of recurring monthly givers using its online giving portal.
Along the way, the seminary faced several challenges:
- Needed to serve long‑time supporters who prefer sending checks over giving online
- Needed to reach younger audiences and encourage them to give online for the first time
- Needed to create dedicated donation pages for each campus with their own tracking
- Needed to prompt giving in the moment during events and through digital campaigns and social media
From day one when I got into Anedot, it was one of the more forward-thinking platforms. It makes giving easy for the user, and that is so important because if it is not easy, people will just close out. Anedot has been a really valuable platform for our organization.
The Anedot solution: an easy online giving platform
RTS uses Anedot as its online giving platform to make it easy for both long‑time check writers and new digital donors to give consistently.
Anedot supports RTS’s multi‑campus structure, digital campaigns, and events while fitting into its existing marketing and development workflows.
Key benefits:
- Action Pages to create dedicated giving pages for each campus and initiative, with links that can be used on the website, in email, at events, and in social media campaigns
- Recurring giving tools that make it easy for donors to set up monthly gifts and for RTS to cultivate regular supporters
- Data exporting that allow staff to review giving performance and compare how different campaigns and pages are working
- CRM integrations, including a connection to HubSpot, so RTS can sync donor information and follow up with online givers
- Customer support that responds quickly when RTS has questions or needs help with page configuration
Y’all have always been incredibly responsive whenever we’ve had questions, and that has been really helpful. When we’ve had issues, I’ve reached out and y’all quickly helped me walk through them.
The results
With Anedot, RTS has been able to support donors who want to give regularly every month as well as supporters who respond to time‑bound campaigns.
Social media campaigns, especially on Facebook and Instagram, have helped RTS engage people who want to give smaller amounts and respond to simple, mission‑focused messages.
Outcomes:
- Increased support for recurring monthly giving alongside one‑time online gifts
- Ability to run online and event‑based campaigns that make it easy for supporters to give in the moment
- Reduced hands‑on maintenance for online giving pages while still tracking performance across campaigns and campuses
Anedot has been most beneficial for donors who want to regularly give every month. If we’re wanting to encourage continued growth, we’ve got to make it as easy as possible. Anedot does that for us. We also were able to connect it to HubSpot, which has been really valuable.
What’s next
The team plans to use its Anedot–HubSpot connection more fully to communicate with online givers, distinguish between one‑time and recurring donors, and invite one‑time donors to consider becoming monthly supporters.
