One of the biggest reasons why we were looking for a shift in fundraising tools was technology. Technology has changed a lot in the way that people interact. So we were looking for a platform that offered the ability for people to give very easily, especially through Apple Pay and Google Pay. Autofill for their credit card information and things of that nature.
About XO Marriage
XO Marriage, a nonprofit organization founded in 1994, is dedicated to help couples have a healthy and strong marriage.
They accomplish this mission by hosting conferences, creating resources, and offering encouraging digital content.
The challenge: reducing friction and modernizing the donor experience
Before adopting Anedot, XO Marriage faced significant challenges with its existing fundraising tools.
The organization relied on basic donation forms that made the giving process cumbersome, particularly for donors interested in setting up recurring contributions.
Donors were required to re-enter their information each time they gave, creating unnecessary friction and barriers to completion.
XO Marriage recognized the need for a more modern, user-friendly fundraising platform that reflected how donors expect to give today, including support for digital wallets and faster checkout experiences.
The organization identified several key challenges:
- Needed to simplify the donation process and reduce donor friction
- Needed to support modern payment methods such as Apple Pay and Google Pay
- Needed to make recurring giving easier for donors to set up and manage
- Needed better visibility into how donors were giving across different campaigns
Anedot has had a really big positive impact on our fundraising. We have seen donations come in a lot more consistently and a lot more efficiently. Being able to monitor all of the different ways in which people are giving, based on the pages that we're creating, has also been very beneficial for us and allows us to make more data driven decisions now than we were before.
The Anedot solution: improving the donor experience and operational efficiency
Anedot brought meaningful improvements to XO Marriage’s fundraising efforts by simplifying the giving experience for donors while increasing efficiency for internal teams.
The platform combined ease of use, flexibility, and strong data capabilities to support both donor engagement and day-to-day fundraising operations.
Key benefits:
- Flexible payment options, including Apple Pay and Google Pay, that significantly simplified the donation process and allowed donors to give within seconds by reducing the number of steps required to make a donation
- Recurring giving that made setting up ongoing contributions more convenient for donors
- Action Pages that allowed XO Marriage to create multiple customized pages for different campaigns and track donor engagement across channels such as email, social media, and direct mail
- Data exporting that supported streamlined exports and faster access to donor information, saving time and resources for the marketing and customer service teams
- Responsive customer support that provided clear communication and reliable assistance
You guys have been a great group to work with, not only from a product standpoint, but from a people standpoint. I like working with organizations that have great customer service, which you guys do have great communication.
The results
The transition to Anedot not only met XO Marriage’s expectations but exceeded them, providing a solution that was both technologically advanced and user-friendly.
Since implementing Anedot, XO Marriage has experienced increased consistency and efficiency in its donations.
Improved data capabilities have enabled the organization to monitor and analyze giving trends, leading to more informed and strategic fundraising decisions.
Outcomes:
- More consistent and efficient donation activity
- Reduced friction in the donor giving experience
- Improved visibility into giving trends and donor behavior
- More informed, data-driven fundraising decisions
- Increased confidence in fundraising operations and technology
Your product speaks for itself. I think it's a very great product on the market right now, against all of the competitors out there.
What’s next
As XO Marriage continues to grow, they look forward to leveraging Anedot's platform to further enhance their giving process.
The organization is also excited about upcoming features and advancements that will allow them to continue supporting couples in building strong marriages.
With Anedot, XO Marriage is confident that they have the right partner to help them navigate the future, ensuring that their donors have the best possible experience, and that they can focus on what they do best - strengthening marriages around the world.
