Life is busy. Many people love your organization and want to support it, but they leave your donation page before they give.
Maybe their credit card was in another room or maybe their child needed help with something. Whatever the reason, it’s unfortunate when someone starts to make a donation but doesn’t complete the process.
We built a way to bring those donors back - it’s called Abandoned Actions! Abandoned Actions is an automated feature in Anedot that will send someone a customized email asking them to finish their donation.
On average, 15% of all people who receive a Abandoned Actions message come back to the donation page to complete their donation!
How to set up Abandoned Actions
Here’s how you can implement Abandoned Actions on your donation pages.
First, click on Action Pages in the top navigation.
After you do that, click on the donation page you want Abandoned Actions enabled on.
Next, click on Messages.
Then, toggle on Abandoned Actions.
Now, you can choose to use the default Abandoned Actions message, or you can create a new customized message.
To create a new customized message, click on the blue Create New Recovery Message button.
Then, choose your Message Subject, Contact Delay, Message Body, and Page Form Link Text.
Once you're finished making your edits, click Save on both the Abandoned Actions message and the page.
And that’s it!
Now your organization can raise more money by bringing people back to your donation pages.