Bring Back 15% Of Lost Donors by Doing This!

Learn about Abandoned Actions, an automated feature in Anedot that will send someone a customized email asking them to finish their donation. 
Abandoned Actions

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About the guest:

Life is busy. Many people love your organization and want to support it, but they leave your donation page before they give.

Maybe their credit card was in another room or maybe their child needed help with something. Whatever the reason, it’s unfortunate when someone starts to make a donation but doesn’t complete the process.

We built a way to bring those donors back - it’s called Abandoned Actions! Abandoned Actions is an automated feature in Anedot that will send someone a customized email asking them to finish their donation. 

On average, 15% of all people who receive a Abandoned Actions message come back to the donation page to complete their donation!

→ Learn about the 5 tactics you can use to increase donor engagement!

How to set up Abandoned Actions

Here’s how you can implement Abandoned Actions on your donation pages.

First, click on Action Pages in the top navigation. 

After you do that, click on the donation page you want Abandoned Actions enabled on.

Anedot Action Pages Dashboard

Next, click on Messages.

Anedot Action Recovery Message

Then, toggle on Abandoned Actions.

Now, you can choose to use the default Abandoned Actions message, or you can create a new customized message.

To create a new customized message, click on the blue Create New Recovery Message button.

Anedot Create New Action Recovery Message

Then, choose your Message Subject, Contact Delay, Message Body, and Page Form Link Text.

Anedot Action Recovery Message Fields

Once you're finished making your edits, click Save on both the Abandoned Actions message and the page.

Anedot Action Recovery Save

And that’s it!

Now your organization can raise more money by bringing people back to your donation pages.

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