XO Marriage, a nonprofit organization founded in 1994, is dedicated to help couples have a healthy and strong marriage.
They accomplish this mission by hosting conferences, creating resources, and offering encouraging digital content.
One of the biggest reasons why we were looking for a shift in fundraising tools was technology. Technology has changed a lot in the way that people interact. So we were looking for a platform that offered the ability for people to give very easily, especially through Apple Pay and Google Pay. Autofill for their credit card information and things of that nature. - Daniel Van, Sr. Director of Marketing and Creative at XO Marriage
Challenges and goals
Before adopting Anedot, XO Marriage faced significant challenges with their existing fundraising tools.
XO Marriage relied on basic donation forms that complicated the donation process for donors, especially those looking to set up recurring giving.
Donors had to re-enter their information every time they made a gift, which created a lot of friction.
XO Marriage recognized the need for a more sophisticated and user-friendly fundraising platform.
After evaluating several platforms, XO Marriage discovered Anedot.
Anedot stood out for its ease of use for donors, ability to support multiple payment methods, minimalistic branding, and seamless integration with existing systems.
Anedot has had a really big positive impact on our fundraising. We have seen donations come in a lot more consistently and a lot more efficiently. Being able to monitor all of the different ways in which people are giving, based on the pages that we're creating, has also been very beneficial for us and allows us to make more data driven decisions now than we were before. - Daniel Van, Sr. Director of Marketing and Creative at XO Marriage
Anedot's impact on enhancing donor experience and boosting organizational efficiency
Here are some of the ways Anedot brought significant improvements to XO Marriage's fundraising efforts:
Ease of use: The ability to use Apple Pay and Google Pay significantly simplified the donation process, allowing donors to easily give within seconds. This dramatically improved the donor experience by reducing the number of steps required to make a donation. Not only did this simplify one-time gifts, but it also made setting up recurring donations much more convenient.
Customization and flexibility: Anedot’s platform allowed XO Marriage to create multiple, customized donation pages for different campaigns. This flexibility enabled the organization to track donor engagement across various channels, such as email, social media, and direct mail, and make data-driven decisions to optimize their efforts.
Efficiency gains: The ease of duplicating forms and the streamlined data export process saved time and resources for the marketing and customer service teams. The ability to quickly access and manage donor information enhanced the organization’s efficiency and effectiveness in fundraising.
The transition to Anedot not only met XO Marriage's expectations but exceeded them, providing a solution that was both technologically advanced and user-friendly.
Since implementing Anedot, XO Marriage has experienced a significant increase in the consistency and efficiency of their donations.
Anedot's robust data capabilities allowed XO Marriage to monitor and analyze giving trends, leading to more informed, strategic decisions.
You guys have been a great group to work with, not only from a product standpoint, but from a people standpoint. I like working with organizations that have great customer service, which you guys do have great communication. Your product speaks for itself. I think it's a very great product on the market right now, against all of the competitors out there.- Daniel Van, Sr. Director of Marketing and Creative at XO Marriage
Looking forward
As XO Marriage continues to grow, they look forward to leveraging Anedot's platform to further enhance their giving process.
The organization is also excited about upcoming features and advancements that will allow them to continue supporting couples in building strong marriages.
With Anedot, XO Marriage is confident that they have the right partner to help them navigate the future, ensuring that their donors have the best possible experience, and that they can focus on what they do best - strengthening marriages around the world.
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