89% of video marketers say video gives them a good return on their investment. Furthermore, 57% of people who watch nonprofit videos go on to make a donation.
Video continues to be one of the most effective marketing tools for organizations, and because of this, the percentage of organizations that use video as a marketing tool continues to grow year after year.
If your nonprofit organization is not utilizing a video marketing strategy, you are missing out on the many opportunities video content can provide.
Don’t know where to start? We’ve got you covered.
In this post, we will go over four tips to help your nonprofit organization create effective videos that will increase your organization’s reach and fundraising potential.
1. Educate your audience on the importance of your cause
Use video to engage your audience intellectually and emotionally to teach them about your organization’s mission.
This helps your audience know exactly what to expect from your nonprofit organization and what your organization’s mission is.
Not only does this type of video educate your audience about your mission statement, but it also helps your organization stand out from your competitors.
The best way to accomplish this type of video is to tell your organization’s story. Every organization has a story and every story is different.
Tell a compelling story of why your organization was established and how your organization is impacting communities.
Some other ways to educate your audience on the importance of your cause are:
- Showcasing what problems your organization is currently solving
- Illustrating the main points about your organization
2. Share inspiring stories
The goal of sharing inspiring stories is to create empathy for your cause.
Sharing stories through videos that drive empathy can help your organization bond with your supporters (which can increase donor engagement), and even visitors who randomly come across your video.
Through this bond with your audience, your organization establishes credibility and trust.
One of the best ways to do this is to share testimonial videos that feature real people who were positively impacted by your organization.
Through these personal stories, your audience will be able to get a peek into how exactly your organization is impacting lives.
Some other ways to share inspiring stories are:
- Interviews with community members
- Image slideshow of recent community impact
3. Showcase your staff
Behind every successful organization are amazing members, both part-time and full-time, that do good work.
So, create videos that showcase your staff!
By showcasing your staff, your organization establishes originality and trustworthiness.
Your organization transitions from a faceless, ambiguous organization to a humanistic organization that is authentic.
Some ways to accomplish this type of video are:
- Behind the scenes of your staff doing meaningful work
- “Meet the team” interviews
4. Have a clear call-to-action
You can make the most amazing video that has thousands of views, but without a call-to-action (CTA), your video will not serve its purpose.
Remember, videos are not just entertaining pieces of content your organization pumps out - they must serve a bigger purpose.
Your videos must drive engagement to your organization’s cause, and to do that, your videos must drive your audience to make an action.
Whether it is an action to donate to your organization or to join your organization, your videos should motivate your audience to support your nonprofit’s mission.
The call-to-action is usually displayed at the end of a video because if someone made it to the end of your video, they have demonstrated a clear interest in your organization. This is the perfect place to prompt your audience to take action.
Closing thoughts
But creating videos is pricey!
How can my nonprofit organization afford to do this with a limited budget?
This question may be running through your mind right now. Fear not. This is a misunderstanding!
Video marketing does not have to be expensive. You can simply pick up your smartphone and start recording.
There are also many online video tools that you can use that help you create videos easily. For example, you can use video tools like Promo, Biteable, Animaker, or Animoto to create beautiful videos in just minutes!
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