Want To Increase Donations by 25%? Use Upsells!

Have you ever thought that the answer to raising more money is simply using upsells? Learn about what upsells are and how you can create upsells!
Increase Donations With Upsells
About the guest:

Have you ever thought that the answer to raising more money is simply using upsells and asking your existing donors for more? Every action organization wants to raise more money whether that be a political campaign, church, or nonprofit - upsells are a great way to accomplish that goal!

After analyzing platform-wide data on Anedot we have discovered some amazing results. When campaigns use upsells on Anedot, they are converting at a 25% rate on average.

That means that 1 in 4 people presented with an upsell on Anedot say yes.

What is an upsell?

An upsell is asking someone to do something after their initial action. There are several different types of upsells you can use to encourage a donor to give more money.

Recurring upsell

Example of Anedot recurring upsells

The most prominent example is a recurring upsell. A recurring upsell is used to ask someone to make their donation on a recurring basis, whether that be weekly, biweekly, or monthly.

Cross sell

Example of Anedot cross sells

A cross sell is asking a donor to give to a different organization after they have given to yours. For example, if you are a political candidate, you could cross sell your post-donation ask to another candidate with similar values. They could also do the same for your campaign. For cross sells, we have seen many of our customers generate a 30% uplift in total donations.

How do you create an upsell?

For simple upsells and recurring upsells, you can set them up inside your Anedot account! You do that by clicking “Upsells” on the left-hand panel of your account.

Screenshot of clicking on upsells in Anedot campaigns dashboard

Once you have done that, you can click on “New Amount Upsell” or “New Recurring Upsell” in the top right-hand corner.

Screenshot of clicking on new amount upsell in Anedot campaigns dashboard

From there, you can set up the Name, Description, and Header Image of your upsell. You will also be prompted to be able to edit the upsell so it only shows if certain criteria are met.

Screenshot of adding amount upsell

If you want to work with other organizations to team up and fundraise, you can contact our team about setting up a cross sell at help@anedot.com. We will work with you and the partner organization to get that setup quickly, that way both accounts can raise more money!

You can also email help@anedot.com if you would like to connect with a member of our Success team to strategize how to use upsells and other features to boost your fundraising efforts.

Categories:

Show notes:

Recession-proof Your Church Guide Cover
FREE WEBINAR

How to Listen and Capture Powerful Stories to Grow Your Nonprofit

Learn how to grow your nonprofit in 2023 by listening and capturing more stories of impact.
Watch the Webinar
Recession-proof Your Church Guide Cover
FREE GUIDE

7 Ways to Recession-proof Your Church

Download our 18-page guide to learn how to prepare your church for a possible recession in 2023 and beyond.
Download Guide

Related posts

7 Ways To Boost Online Fundraising

7 Ways To Boost Online Fundraising

Can't decide on which tool to use to boost online fundraising? We’ll explain how these 7 tools have proven to increase donations for online fundraising!

Nonprofit
21 Excellent Mission Statement Examples

21 Excellent Mission Statement Examples

Here are the best mission statement examples from leading nonprofits. Learn what makes a good mission statement, get inspired, and create your own!

Nonprofit
How to Raise Awareness For Your Nonprofit (8 Strategies for Success)

How to Raise Awareness For Your Nonprofit (8 Strategies for Success)

Wondering how to raise awareness for your nonprofit? Here are 8 strategies for success and how you can get started right now!

Nonprofit

Get updates on Anedot's best content

Drop your email and get tips delivered to your inbox every month!

Ready to start?

Join 25,000+ organizations that are saving time and money with Anedot
Start Now