Nonprofit Marketing: 5 Ways to Use QR Codes

Learn about the five best ways organizations can use QR codes for nonprofit marketing.
Nonprorfit marketing QR codes
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Nonprofit organizations are often in their community participating in service and philanthropic initiatives.

As you engage with a member of the community who may want to support your organization, it can be tough to tell them how to give right then and there.

Enter, QR codes.

QR codes are one of the best nonprofit marketing tools available for effective fundraising.

With QR codes, you can easily direct supporters to your website or landing page. This can increase mission impact, boost community engagement, and help raise more money.

Here are five ways to use QR codes for your nonprofit marketing.

If you'd like to learn more about QR codes before reading this post, check out our blog post: How Do QR Codes Work?

Five places to use QR codes for nonprofit organizations

  • Annual fundraising galas
  • Community event booths
  • Local businesses
  • Office windows
  • Social media avatars

Learn how to use QR codes for:

Display QR codes at annual fundraising galas

Display QR codes at annual fundraising galas for nonprofit marketing

Many nonprofit organizations have 1-2 large annual fundraisers that generate much of their revenue for the year.

At these fundraising events, QR codes can come in handy in two ways.

First, QR codes can simplify the registration process.

Instead of placing an event signup URL on a printed flyer, you can place a QR code there instead. This will allow supporters to easily gain access to your registration webpage without having to type a long URL.

Also, QR codes can be helpful to allow supporters to pay at the door. Instead of going through the hassle of using physical credit card swipers, supporters can scan a QR code at the door to register and pay for the event.

Second, you can display QR codes at fundraising galas to direct supporters to specific webpages.

For example, you can display a QR code on a big screen to direct supporters to your donation page. Or, you can use a QR code to lead supporters to your online auction webpage.

→ Learn how to plan a fundraising gala, boost attendance, find volunteers, and more from our interview with Michael Swetz.

Use QR codes at community event booths

Use QR codes at community event booths for nonprofit marketing

If your nonprofit is participating in a community event, QR codes can come in handy in two ways.

First off, QR codes can make it easier to collect donations.

At these community events, it may not be the best time to collect a check and ensure you have the proper contact information for a donor.

By using an online giving solution like Anedot, you can send supporters to an online donation page via a QR code.

You can place this QR code on your table banner so that people can have easy access to your donation page. Or, you can place this QR code on the business cards you will be handing out at these events!

Second, QR codes can help direct people to learn more about your organization.

After talking to community members about your nonprofit, you can send them to your company website or an explainer video via a QR code.

→ Learn about the four tips that will help you step up your nonprofit video marketing skills!

Place QR codes on marketing materials at local businesses

Place QR codes on marketing materials at local businesses for nonprofit marketing

Many local businesses, like barbershops, will allow non-competing organizations to leave business cards and other marketing materials to share with customers.

As a nonprofit, this can provide an excellent opportunity to highlight the work your organization is doing in the community.

You can leave a simple pamphlet that displays a QR code. This pamphlet can introduce your nonprofit or can promote an upcoming event.

You can use the QR code to make it easy for someone to learn more about your nonprofit and support your initiatives.

→ Learn how to set up a donation page that will inspire others to give!

Display QR codes on office windows

Display QR codes on office windows for nonprofit marketing

If you're a nonprofit that has one or more offices, someone will likely come by your office to see if they can be helpful.

But, they may come at a time when no one is at the office, which is a missed opportunity to engage someone.

To counteract that, you can have something taped to your office window with QR codes for volunteer recruitment and online giving.

QR codes used in this way can be a great way to engage someone without you actually being there.

This can also catch people who had a good experience with your nonprofit and want to give to your organization on their way out.

Add QR code overlays on social media avatars

Add QR code overlays on social media avatars for nonprofit marketing

For your special initiatives, overlays on social media avatars are a great way for supporters to promote your campaign.

Include a QR code on that overlay to make it easier for your supporter's friends and family to easily learn about your initiative.

Something as simple as a light color and scan option works great and catches the eye of potential supporters!

→ Learn four nonprofit fundraising tactics that you can implement right away to drive people to action!

Closing thoughts

QR codes have a lot of potential in engaging your supporters and improving your nonprofit marketing efforts.

Need a way to create QR codes for your nonprofit organization? We built a QR code generator right into our Action Pages product that creates a unique QR code for each lead page you create.

These unique QR codes can be used to direct supporters straight to your landing pages from annual fundraising galas, community event booths, local businesses, office windows, social media avatars, and more!

If you'd like to learn more about our QR code generator, check it out here.

And, if you think Anedot would be a good fit for your team, get started today for free!

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